Discover ethical brands that make a difference.
Shop 5 Categories of Ethical Brands
Style with a purpose—discover fashion that looks and does good.
Glow guilt-free with beauty products that put the planet first.
Support brands that make giving back a priority.
Nourish your body while supporting ethical practices.
Create a sustainable home with purpose-driven products.
Top Featured Brands
Patagonia
Sustainable outdoor apparel and gear.
-
Build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.
-
Patagonia donates 1% of sales to environmental causes, funds grassroots activism, and uses recycled and fair-trade materials. Their Worn Wear program encourages repairing and reusing clothing instead of buying new.
TOMS
thical footwear, eyewear, and accessories.
-
Improve lives through business, with a focus on mental health, grassroots initiatives, and community impact.
-
Originally famous for its One-for-One model (donating a pair of shoes for every pair sold), TOMS now directs 1/3 of profits to mental health programs and community-based initiatives.
Warby Parker
Stylish, affordable eyeglasses and sunglasses.
-
Provide stylish, affordable eyewear while addressing vision accessibility worldwide.
-
Their Buy a Pair, Give a Pair program donates a pair of glasses for every one sold, helping improve vision for millions globally through nonprofit partners like VisionSpring.
Bombas
Comfortable socks, underwear, and t-shirts.
-
To make the most comfortable socks and essentials while giving back to those in need.
-
For every item purchased, Bombas donates a specially-designed, durable clothing item to homeless shelters and communities in need. Over 100 million items donated to date.
The Honest Company
Non-toxic baby, beauty, and household products.
-
Empower people to live happy, healthy lives through safe, sustainable, and effective products.
-
The Honest Company donates essentials like diapers and wipes to families in need and supports programs promoting maternal health and early childhood development.
tentree
Eco-friendly clothing and accessories that plant trees.
-
Make Earth a greener place by planting trees for every purchase.
-
For every product sold, tentree plants 10 trees to fight deforestation and climate change. Their goal is to plant 1 billion trees by 2030.
Ben & Jerry’s
Fair Trade-certified ice cream and frozen treats.
-
Use ice cream to create social and environmental change.
-
Ben & Jerry’s supports climate justice, racial equity, and fair trade farming. They donate to social justice causes and use fair-trade, non-GMO ingredients to support ethical farming.
Love Your Melon
Cozy beanies, hats, and apparel funding pediatric cancer research.
-
Improve the lives of children battling cancer through support and funding research.
-
50% of net profits go toward cancer research, patient support programs, and gifting hats to children fighting cancer. Over $9.4 million donated to date.
Newman’s Own
Organic food and beverages, with 100% of profits donated to charity.
-
Use 100% of profits to help kids facing adversity.
-
Since its founding by actor Paul Newman, the company has donated over $570 million to charitable organizations that support education, nutrition, and medical care for children.
Allbirds
Sustainable footwear and activewear made from natural materials.
-
Reduce the environmental impact of footwear through sustainable materials and responsible business practices.
-
Allbirds is carbon-neutral, donates shoes to communities in need, and partners with organizations to improve environmental sustainability in fashion.
How Ethical Shopping Makes a Difference
-
Choosing sustainable brands minimizes pollution and landfill contributions by promoting the use of recycled materials, biodegradable packaging, and circular economy principles. Many companies are now designing products with end-of-life disposal in mind, ensuring they can be repurposed or composted rather than discarded. By supporting such brands, consumers help reduce the massive amounts of waste that end up in landfills or oceans each year.
Additionally, ethical shopping encourages a shift away from the throwaway culture that dominates industries like fast fashion and consumer electronics. Investing in durable, high-quality products rather than cheaply made, disposable alternatives extends the lifespan of items, reducing the demand for constant production and the depletion of natural resources. As a result, choosing sustainable brands plays a vital role in tackling waste management challenges and promoting a cleaner, healthier planet.
-
Ethical brands prioritize humane labor practices and fair wages, ensuring that workers are treated with dignity and respect. Many brands adhere to fair trade certifications and transparency initiatives that guarantee safe working environments, prohibit child labor, and promote living wages that help workers support their families and communities.
By choosing ethically produced goods, consumers play a role in pushing industries toward more equitable labor standards. Supporting these brands discourages exploitative practices in fast fashion and other industries while helping to foster economic stability in marginalized regions. Ethical shopping empowers workers and encourages businesses to implement responsible policies that prioritize people over profits.
-
Many ethical brands contribute to causes like education, healthcare, and environmental conservation, ensuring that their success directly benefits the communities that need it most. These companies often partner with nonprofit organizations to fund scholarships, build schools, provide medical supplies, and support sustainable farming initiatives. By reinvesting a portion of their profits into social causes, they help address systemic issues such as poverty, lack of access to quality education, and inadequate healthcare in underserved regions.
Beyond financial contributions, many ethical brands actively involve their customers in giving back. Whether through buy-one-give-one models, charity collaborations, or initiatives that allow shoppers to allocate a portion of their purchase to a cause of their choice, these companies empower consumers to make a tangible difference. As more businesses adopt these practices, ethical consumerism continues to gain traction, proving that commerce can be a powerful force for good.
-
Fast fashion accounts for 10% of global carbon emissions and nearly 20% of global wastewater production.
Over 150 million children worldwide are engaged in child labor, often in the supply chains of major brands.
More than 50% of consumers prefer brands that demonstrate environmental and social responsibility.
Ethical shopping can increase wages in developing communities by up to 30%, helping families gain better access to education and healthcare.
Brand Impact Stories
tentree:
Reforesting the Planet
For every item sold, tentree plants ten trees in regions affected by deforestation. With a mission to plant over a billion trees by 2030, the company has already contributed to restoring ecosystems and improving air quality worldwide. These efforts not only help combat climate change but also create sustainable job opportunities for communities involved in tree-planting initiatives.
Garden of Life:
Nourishing People & Planet
Garden of Life, a leader in organic and non-GMO supplements, goes beyond health benefits by supporting fair-trade farmers and sustainable agriculture. Their commitment ensures that farmers in developing countries receive fair wages and better working conditions, while their products promote holistic well-being. By choosing Garden of Life, consumers help fund initiatives that improve global nutrition and sustainability.
